Order Up! A conversation with Loren Castle, Founder of Sweet Loren's
Founder Loren Castle on motherhood, healing, and changing how we think about dessert.
Real-Life Skills, the Fun Kind If you’ve ever wished your kids would learn to make lunch without asking, or even just understand what a budget is — this one’s for you. #LifeSkillsNow is a free virtual summer camp (June 9–13) that teaches kids confidence-building skills like cooking, gardening, money smarts, and more — all through fun, hands-on challenges they’ll actually want to do.
Clean Ingredients, Big Mission: How Loren Castle built a brand moms (and their kids) can trust.
Before there was a No. 1 natural cookie dough brand on grocery shelves nationwide, there was a young woman in a tiny NYC kitchen, mixing up something that didn’t yet exist: a sweet treat made without dairy, gluten, or anything artificial—just ingredients that actually felt good to eat. That woman was Loren Castle.
Loren’s story is as bold and inspiring as the cookies she bakes. After being diagnosed with cancer at 22, she overhauled her lifestyle, committed to clean eating, and found herself craving a dessert that met her new standards. When nothing on the market made the cut, she got to work. Today, Sweet Loren’s is sold in over 35,000 stores and expanding into everything from puff pastry to pizza dough—all free from the top 14 allergens, and all ridiculously delicious.
In this chat, Loren shares how she went from hand-delivering cookie samples to leading a multimillion-dollar business, what it’s really like to build a brand while parenting, and how she thinks about food safety, sweetness, and balance in her own kitchen. There are nuggets of advice, a few freezer must-haves, and some honest talk about what it takes to keep going—even when life gets messy.
We’re publishing this just after Mother’s Day, and honestly, we can’t think of a sweeter way to keep celebrating moms than with a batch of warm, safe-for-everyone cookies. Loren’s the kind of founder-mom we love to spotlight—and her story is a reminder that food can be joyful, healing, and inclusive—all at once.
A message from Loren and Sweet Loren’s:
Sweet Loren’s: Wholesome Treats for Every Craving 🍪🥐🍕
Sweet Loren’s began with a mission to create delicious, clean-ingredient cookie doughs—and they've certainly delivered. But they didn't stop there. Now, their lineup includes an array of baked goods like flaky puff pastry, thin pizza crusts, and hearty breakfast biscuits—all crafted with clean, allergy-free, plant-based, and gluten-free ingredients.
Whether you're baking cookies with the kids, whipping up a quick breakfast, or assembling a savory tart, Sweet Loren’s makes it easy to enjoy homemade goodness without the allergens. It's convenience and comfort, all rolled into one.
Discover the full range of Sweet Loren’s offerings - and find your favorite flavor of cookie dough, of course!: Shop Sweet Loren’s
Loren Castle’s journey from diagnosis to dessert aisle domination.
Introduce Yourself: I’m Loren Castle, the founder and CEO of Sweet Loren’s, and I have two little girls. One is four, and the other is two.
Keep reading with a 7-day free trial
Subscribe to One Potato to keep reading this post and get 7 days of free access to the full post archives.